New! Super-powered, super-effective Super Serum.

NEW

SUPER-POWERED, SUPER-EFFECTIVE

Super Serum

PRE ORDER | $34.99

Ships June 8

The Power of 5 Serum Benefits in One

  • Better Skin Texture
  • Long Lasting Hydration
  • More Even-Looking Skin Tone
  • Visibly Smoother Lines
  • Firmer Feeling Skin

PUTTING SUPER SERUM TO THE TEST

New Olay Super Serum, the Power of 5 Serum Benefits in 1

In an 8 week clinical study, we tested Super Serum across a diverse range of skin tones & ages.

In an 8 week clinical study, we tested Super Serum across a diverse range of skin tones & ages.

Clinical Proof before and after pic two

Before

After

Results

100% experienced results

90% felt more hydrated

88% experienced instantly smooth skin

*Results of high responder based on 8wk clinical study.
Individual results will vary for Tone & Texture improvement.

FIRST LOOKS
Olay scientists chat Super Serum
Our scientists have been hard at work expertly crafting Super Serum. Here’s what they want you to know about this new, innovative formula.
FIRST LOOKS
Olay scientists chat Super Serum
Our scientists have been hard at work expertly crafting Super Serum. Here’s what they want you to know about this new, innovative formula.
Dr Ro, an Olay Scientist, at her lab shares facts from fiction about beauty serums.
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Dr Ro, an Olay scientist with interviewer at her lab ready for rapid fire questions on Olay Super Serum
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Jen, an Olay Scientist, with interviewer sitting in her lab talks truths behind Super Serum
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Drop it low with Dr. Ro! The Olay Super Serum will be dropping on June 1, 2023. Hurry before it sells out.
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How to incorporate Super Serum into your regimen

Step 1. Cleanse. Female model washing her face with Olay cleanser

Step 1

Cleanse

Always start by washing away impurities, makeup, and oils. This prepares your skin for the rest of your routine.

Step 2. Treat with Super Serum. Female model applying Olay Super Serum on her cheek

Step 2

Treat with Super Serum

Apply your Super Serum, and follow with additional treatments - like your favorite eye cream.

Step 3. Moisturize & Protect. Female model applying Olay Moisturizer on her cheek

Step 3

Moisturize & Protect

Seal in all of the Super Serum greatness with your favorite Olay moisturizer, and be sure to use SPF during the day.

Olay Super serum lined up with Olay Vitamin C Moisturizer, Olay Niacinamide Moisturizer, and Olay Retinol24 Moisturizer.
Super Serum plays well with others

Pair Super Serum With

Olay science

70+ years of scientific research drives the Olay Lab, leading to innovations like Super Serum

You can be confident that your favorite Olay products really work. Not only do we start with effective ingredients, but we also ensure they maintain stability in our final formulas.

Learn more
serum Jars
Olay Super Serum bottles, with lid and without dropper lid

Preferred 3-to-1 to the #1 Luxury Serum

Olay's Most Powerful Serum
Olay Super Serum bottle with lid, offers visible results that beat the #1 luxury serum
★★★★★

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Frequently Asked Questions
How was Super Serum tested?

In our study, Super Serum was clinically tested across diverse skin tones and types. When faced head to head with the #1 luxury serum, Super Serum’s visible results came out on top.

How does Super Serum fit into my routine?

Super Serum seamlessly elevates your skincare lineup! Integrate it into the second step in your routine: the treat stage. Cleanse skin, smooth Super Serum evenly over face and neck, then finish up with your favorite Olay moisturizer. Be sure to use SPF when you use it during the day.

What’s the texture of Super Serum?

Super Serum feels luxurious, lightweight and smooth. It absorbs quickly and activates on skin surface to moisturize without leaving a sticky or tacky feeling. Here’s the coolest part: When you apply a drop to your skin, the iridescent color becomes clear to indicate the product has absorbed into the skin.

Should I use Super Serum every day?

Super Serum was designed to be used twice a day. We recommend applying it morning and night for the best results. Use with SPF in the daytime.

Can Super Serum replace moisturizer?

Super Serum is an incredibly powerful product that works great on its own or paired with a moisturizer. It pairs especially well with our Vitamin C, Niacinamide and Retinol24 face moisturizers.

Olay Super Serum bottle with lid, offers visible results that beat the #1 luxury serum
Super Serum