Olay Debuts New Regenerist Micro-Sculpting Cream with Triple Collagen Peptide

On January 7, 2026, OLAY announced the most significant evolution of its Regenerist Micro-Sculpting Cream in more than 20 years. Powered by the brand’s new Triple Collagen Peptide, this upgraded formula strengthens cellular bonds, improves elasticity, and supports natural collagen to deliver visibly firmer, smoother, and more radiant skin in just 7 days.

A Legendary Moisturizer Enters a New Era

The Regenerist Micro-Sculpting Cream is one of the most celebrated moisturizers in the world — named People Magazine’s “Best Face Moisturizer of All Time”, earning more than 60 beauty awards, over 55,000 five-star reviews, and purchased once every 12 seconds in the U.S.

Sarah Michelle Gellar Returns to Olay

To introduce this new chapter, OLAY reunites with Sarah Michelle Gellar as its newest ambassador. Her return celebrates the idea that beauty evolves with strength and confidence — just like skin.

“I don’t need or want to look like I did 20 years ago. I want skin that feels strong, supported and like me… This upgraded Micro-Sculpting Cream reflects everything I believe in: science-backed, trusted skin care that strengthens your skin.” — Sarah Michelle Gellar

What Makes the New Formula Different?

OLAY’s scientists discovered that as skin ages, cellular bonds weaken, slowing regeneration and reducing collagen and elastin. The new Micro-Sculpting Cream targets this fundamental issue with its Triple Collagen Peptide technology, supported by decades of research into skin longevity.

• Strengthens cellular bonds to support natural collagen
• Improves elasticity and internal skin structure
• Provides deep hydration starting Day 1
• Delivers visibly firmer, smoother, more radiant skin in 7 days
• Visibly lifts skin and reduces deep wrinkles by Day 28
• Clinically tested: 97% of women saw visible results
• More than half of users delayed or postponed cosmetic procedures based on results

Powered by Skin-Longevity Science

The formula was shaped by OLAY’s landmark Multi-Decade Ethnicity Study, which analyzed more than 20,000 genes to understand how skin behaves over time. These insights helped scientists identify ingredient combinations that allow skin to behave more like that of exceptional agers — women whose skin stays more youthful across decades.

In addition to Triple Collagen Peptide, the upgraded cream includes Pro-Vitamin B5 for deep hydration and Niacinamide to strengthen and brighten skin while supporting the moisture barrier.

Confidence Backed by Science

OLAY’s mission goes beyond innovation. Global research shows that 1 in 10 women avoid mirrors and 42% feel less likely to show their face on social media due to aging-related skin concerns. OLAY continues to invest in listening to women so its formulas deliver high-performance, confidence-boosting results for every skin tone and type.

Where to Buy

The new Olay Regenerist Micro-Sculpting Cream is available at OLAY.com and major retailers nationwide for an MSRP of $24.99 (pricing at the discretion of retailers).