Future-Proof Your Glow: Welcome to OLAY Skinsurance

Why You Need a "Skinsurance" Policy

While we insure our cars and homes, we often "under-cover" our skin - the asset we wear every day. OLAY is changing that narrative with the introduction of Skinsurance, a new campaign inspired by the clinically backed OLAY Super Collection. The campaign uses the metaphor of an insurance policy to encourage users to protect their skin against future damage such as aging, dullness, or rough texture.

Maximize Your "Radiance On Investment"

OLAY has appointed entrepreneur and content creator Corporate Natalie as the brand’s first-ever Skinsurance Agent. Known for her relatable office-culture wit, Natalie hosted the OLAY Skinsurance Office pop-up in New York, where she introduced the bundles for normal, dry and rough and bumpy skin. Attendees used OLAY’s proprietary Skin Advisor tool to receive personalized product recommendations tailored to their skin goals - helping them invest in visibly smoother, softer, brighter, and more youthful-looking skin with consistent use.

"As a creator and new business owner constantly toggling between 'work mode' and 'build mode,' I’m obsessed with efficiency," says Corporate Natalie, creator and founder of Expand Co-Lab. "This collection of hydrating body washes, lotions and face serum makes it easy for women like me to have a simple, effective ‘policy’ for both face and body skin."

Comprehensive Coverage: 5 Visible Benefits in 1

Leveraging OLAY’s 70+ years of skin science expertise, the Super Collection upgrades skin health from “basic” to “comprehensive” by utilizing a Super Serum technology formulated with Niacinamide, Vitamin C, Vitamin E, Collagen Peptide, and BHA+AHA. The regimen is designed to deliver five visible benefits:

• Hydrates deeply for 24-hour moisture.
• Smooths skin texture and fine lines.
• Visibly Firms for improved elasticity.
• Brightens dullness for a luminous finish.
• Visibly Evens skin tone.

The Skinsurance Portfolio

Consumers have long invested in results-driven skincare for their face, while many are less aware that the same level of advanced care can be applied to the body, says Senior Director, Communications at OLAY, Kate DiCarlo. With the Super Collection, OLAY is bringing the same level of care and proven ingredients to both face and body - because your skin deserves comprehensive coverage everywhere.

About OLAY

OLAY is a science‑led skincare brand trusted by millions of women worldwide for over 70 years. As a leader in skin cellular science, OLAY is known for its expertise in anti‑aging and hydrating with deep knowledge across ingredients including niacinamide, retinol, vitamin C and collagen peptides. OLAY develops clinically tested formulas designed to visibly improve the look of wrinkles, crows’ feet, smile lines, dryness, dullness and uneven tone, lack of elasticity and other skin concerns that work at the skin’s cellular level. As the #1 anti‑aging skincare brand, OLAY delivers innovative, high‑performance products backed by proven science and trusted results that work across all skin tones. OLAY’s award‑winning portfolio includes hydrating body washes and lotions, the Most Awarded Serum*, the #1 Most Awarded Retinol**, the Most Awarded Facial Cleanser Collection^.

* Based on a 6-year review of major beauty awards ending March 2025

** Based on a 6-year review of major beauty awards ending June 2025

^Based on a 12-month review of major beauty awards ending December 2024.