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Olay Launches Indulgent Moisture Body Wash Collection With Innovative Technology For Visibly Glowing Skin

2024-03-07 | News Room

Elevate Your Every Day: The New Olay Indulgent Moisture Body Wash Collection

Experience the ultimate "me time" with a breakthrough formula designed to transform your skin and your mood in just 14 days.

For many women, the shower is more than just a place to get clean—it’s the only true "me time" available in a hectic day. Yet, despite its importance, Olay’s research shows a significant "glow gap": while 56% of women want to feel renewed after a shower, only 29% actually do.

Olay is bridging that gap with its biggest breakthrough in cleansing and skincare to date: the Indulgent Moisture Body Wash collection. This isn't just a body wash; it’s a sensorial escape that delivers professional-grade skincare benefits while you lather.

The Science of the Glow: Visible Results in 14 Days

At the heart of this collection is a proprietary multi-layer formula that pairs an immersive, buttery lather with deep nourishment. Designed by Olay scientists, the dual-phased technology ensures that high-performance ingredients stay active to effectively penetrate the skin.

  • Vitamin B3 Complex: Delivers essential moisture to strengthen the skin's natural barrier.
  • Transformative Results: Visibly shifts skin from dull and dry to hydrated and glowing in just 14 days.
  • Dual-Phase Performance: A thick, indulgent texture that allows skincare ingredients to deposit deeply into the skin surface.

A Fragrance for Every Mood

Created by Olay’s in-house perfumery, the collection features five luxurious scents designed to turn your bathroom into a private sanctuary. Whether you need to feel calm, confident, or renewed, there is a fragrance tailored for your transformation.

Fragrance Pairing The Experience
Rose & Cherry Crème Floral, elegant, and deeply indulgent.
Caribbean Guava & Coconut Oil A tropical escape to refresh the senses.
Elderberry & Almond Cream Rich, comforting, and sophisticated.
Moonflower & Neroli Oil Calming, botanical, and serene.
Mango Butter & Vanilla Orchid Warm, sweet, and revitalizing.
"Our new Indulgent Moisture Body Wash was designed with the idea that our shower routines can be transformative—mentally, physically & emotionally—delivering healthy, glowing skin to help you shine with confidence from the inside out."— Kate DiCarlo, Senior Communications Director, Procter & Gamble

Ready to Transform Your Shower?

Don’t settle for just a "good" shower when you can have a great one. The Olay Indulgent Moisture Body Wash collection is available now at major retailers nationwide for a suggested price of $12.99.

Visit Olay.com to find your perfect scent and start your 14-day journey to glowing skin today.

About the Research

Results based on an Olay survey of 1,000 diverse women aged 18-35 in the U.S., highlighting the vital role of "me time" and effective body care in daily wellness.

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