OLAY's "Mom, You Were Right" Campaign: Celebrating Ageless Skincare Wisdom

This Mother's Day, OLAY is honoring the enduring wisdom passed down from mother figures with its new "Mom, You Were Right" campaign. Launched on May 4, 2026, in Cincinnati, this initiative celebrates the moments when cherished advice, often initially dismissed, proves to be invaluable, especially concerning skincare.

The campaign highlights a universal truth: while we often seek the latest trends in skincare, the most reliable proof of efficacy can be found in the glowing skin of our mothers. OLAY underscores how this timeless, generational wisdom shapes our routines, often without us realizing its profound impact.

Generations of Trust: The OLAY Legacy

"We consistently hear women say: 'my mom used OLAY - and now I do too,'” shared Stephanie Headley, Senior Vice President, OLAY North America. She emphasizes that the trust in OLAY products is passed down through generations, reinforcing that these time-tested products continue to deliver real, visible results today.

OLAY ambassador and mother of two, Sarah Michelle Gellar, kicked off the campaign by sharing her personal reflections on advice she’s carried. She noted, "I grew up watching my mom swear by self-care routines (and yes, her OLAY), and now, looking at her skin, it's hard to argue with the results." Gellar added that even if advice was ignored when younger, eventually you realize that "the things she trusted – simple, consistent care with ingredients that actually work – were right all along."

Connecting Through Shared Stories

The "Mom, You Were Right" campaign began with a social call-to-action, inviting women to share their mother figures' valuable advice for a chance to win a luxury mother-daughter photoshoot and $1,000 in OLAY products. This initiative quickly fostered connection across Facebook, Instagram, and TikTok.

Early responses revealed common themes: wearing SPF daily, drinking more water, and, of course, using OLAY. These stories highlight the deep-rooted wisdom that connects women, particularly when it comes to skincare. OLAY continues to amplify these generational insights across its social channels, celebrating the profound impact of this wisdom.

Experience OLAY: Trusted Skincare for Over 70 Years

OLAY is a global leader in skincare, trusted by women for over 70 years. As the #1 anti-aging skincare brand, backed by over 50 years of peptide research, OLAY is dermatologist recommended. The brand continuously innovates, with recent advancements including breakthrough Triple Collagen Peptide technology to target fine lines and wrinkles at a cellular level, alongside powerhouse ingredients like Niacinamide and Retinol.

Committed to an inclusive beauty standard, OLAY develops high-performing skincare powered by Cellular Science. Their aim is to support healthier, more radiant-looking skin for all skin tones and types, empowering women to feel confident at every age. OLAY's award-winning portfolio includes:

• The Most Awarded Serum** (Super Serum)
• The #1 Most Awarded Retinol* (Regenerist Retinol24 Night Moisturizer)
• The Most Awarded Facial Cleanser Collection^ (Cleansing Melts)

This Mother's Day, OLAY is offering 30% off Micro-Sculpting Cream on Amazon until 5/10/2026 and $5 off Super Serum at Target until 5/9/2026, making it easier to gift mom's favorite skincare staples or rediscover them.