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All Roads Lead to Oz: Olay Body and Secret Unveil Limited-Edition Wicked: For Good Collection

2025-09-25 | News Room

Discover Your Magic: Olay Body and Secret Unveil the Limited-Edition Wicked: For Good Collection

The wait is nearly over! As Universal Pictures’ Wicked: For Good prepares to arrive in theaters on November 21, 2025 , Olay Body and Secret are bringing the enchantment of Oz straight to your vanity. This magical collaboration celebrates the epic conclusion of a global cinematic sensation by transforming mundane daily rituals into extraordinary experiences.

Spellbinding Scents Inspired by Elphaba and Glinda

Whether you are channeling your inner "Pink Girl Perfection" or owning your mysterious power, this collection features two signature scents designed to help you be your truest, most confident self.

  • Couldn't Be Lovelier: Inspired by the enchanting Glinda, this scent features a delightful, fruit-forward blend of raspberry and effervescent bubbles.
  • Wickedly Wonderful: Channeling the untamed magic of Elphaba, this scent weaves notes of rich cashmere woods and zesty lime for a bold and powerful aura.

Superior Science Meets Cinematic Magic

This isn't just about enchanting fragrances; it's about high-performance formulas backed by decades of skincare expertise. The Wicked: For Good collection pairs Olay’s advanced hydration with Secret’s clinical-level protection.

Olay x Wicked: For Good Serum Body Wash

Experience a luxe, rich lather that transforms every shower into a bewitching ritual. This collection is infused with an enchantingly hydrating serum complex including:

  • Niacinamide and Pro-glycerin
  • Lipids and Hyaluronic acid
  • Unique lamellar technology to lock in moisture for visibly supple, dewy skin

Secret x Wicked: For Good Clinical Antiperspirant

Stay fresh under pressure—whether you're under the spotlight or navigating daily life. This clinical-strength formula provides:

  • Up to 72 hours of clinical-level protection
  • 3x protection from stress, heat, and activity sweat
  • Pro-hyaluronic acid to promote a healthier skin barrier
  • A clear application for ultimate confidence

The Power of the Partnership

"The Wicked: For Good body washes and antiperspirants don't just defy expectations—they empower you to be your truest, most confident self, whether you're feeling Wickedly Wonderful or you Couldn't be Lovelier."— Kate DiCarlo, Senior Director, Communications, Procter & Gamble

At a Glance: The Wicked: For Good Collection

Feature Olay Serum Body Wash Secret Clinical Antiperspirant
Primary Benefit Deep nourishment and hydration 72-hour clinical-level protection
Key Ingredients Niacinamide, Hyaluronic Acid, Lipids Pro-hyaluronic acid
Special Technology Lamellar moisture-lock technology 3x sweat protection (stress, heat, activity)

Own Your Story Today

Don't wait for the credits to roll. The Wicked: For Good collection is available for a limited time at major retailers nationwide, both in-store and online. Grab your favorites today and get ready for the emotional conclusion of Wicked, in theaters November 21, 2025.

Visit OLAY.com or Secret.com to learn more.

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