open to change
The first-run limited edition easy open lid
For decades, we've focused on developing better formulas for all types of skin. But our jar design hasn't been accessible for all types of women. We realized, it's time to change that.
"It’s just a small step, but if we all take small steps together, we can make beauty more inclusive for all."
JALEESA GRAHAM
"It may seem like something small, opening a lid, but this is major."
MADISON LAWSON
Try the Easy Open Lid with one of your favorite moisturizers
OPEN FOR ALL
Our Easy Open Lid has an open-source design, which means other beauty brands can use it and even adapt it to their own products. With a design that’s open to all, we can make beauty more inclusive for all.
GET EASY OPEN LID DESIGN
YOU’VE SPOKEN.
WE’RE LISTENING.
Does the Easy Open Lid work for you?
How can we improve it?
Tell us what you want to see for the second edition design of the lid?
Does the Easy Open Lid work for you? How can we improve it? Tell us what you want to see for the second edition design of the lid