28 Day study

28 Day Study of the Skin

80 Women

TAKE YEARS OFF

THEIR SKIN AGE.

In a groundbreaking study, Olay conducted a 28 Day Study of the Skin on 80 women.
Olay knows their anti aging skin care products work in the labs. The ultimate challenge?
Let real women see the younger looking skin results in real time.

BEHIND THE STUDY OF THE SKIN
WHAT IS AGELESS SKIN? WHAT ARE THE SECRETS BEHIND YOUNGER LOOKING SKIN?

After Olay scientists learned that about 10% of women naturally have younger looking skin, they sought out to put younger looking skin in the hands of every woman. The journey began with the Olay 28 Day Study of the Skin.

THE WOMEN

EMOTIONAL JOURNEY. VISIBLE ANTI AGING SKIN CARE RESULTS.

To truly put Olay products to the test, the 28 Day Study took place in some of the harshest conditions on skin:
New York City during winter.

Olay gave 80 women a product to use on one side of their face for 28 Days. The secret? The women did not know they were using Olay. As early as day one, women began seeing younger looking skin results.

Abigail's Study of the Skin Reveal, Justine's Study of the Skin Reveal

"I just started using the moisturizer yesterday. The right side of my face is so much happier."

"I feel like the right side looks younger. It’s lifted. It’s healthier."

THE 28 DAY SKIN STUDY RESULTS
Days after day one and throughout the emotional journey, women were seeing visible results. Their skin was younger looking and more hydrated on the side of the face where Olay was used.

“The best part is that I got to see the results… you can see what it’s actually working.”

THE YOUNGER LOOKING SKIN REVEAL

After 28 Days, we brought them back for an exciting reveal.

TAKE YEARS OFF YOUR SKIN AGE

NEW

OLAY

REGENERIST

Micro-Sculpting Cream

NEW

OLAY

TOTAL EFFECTS

Anti-Aging Moisturizer

PERSONALIZED SKINCARE IN JUST 1 SELFIE.