5 Facts About Olay's Push
for Cruelty-Free Skin Care
in the Industry

5 Facts About Olay's Push for Cruelty-Free Skin Care in the Industry

Olay is calling for an end to animal testing in skin care and the beauty industry, and we do not test our products on animals.
Olay tests its products on "lab skin." This Olay invention has the same physical properties as natural skin but is created wholly in a lab setting from non-animal materials. Testing on lab skin helps ensure our products work as intended and are safe to use.
Olay's parent company, P&G, has devoted a total of $410 million - more than any other beauty company - to develop cruelty-free alternatives. Additionally, we have given beauty and other companies free access to our patents - such as invitro "lab skin" - so that other skin care brands and the industry-at-large can end animal testing and move toward cruelty-free skin care.
Olay does not ask suppliers to test products on animals. We believe that animal tests are not necessary in skin care, and we partner with our suppliers to provide them with cruelty-free skin care methods for safety testing.
Olay is working closely with governments around the world to provide alternative methods to eliminate testing on animals, enabling cruelty-free skin care in the beauty industry. For example, in a few countries, governments mandate animal tests. We are strongly encouraging these governments to use alternative methods to end animal tests in the industry.

"The Humane Society of the United States has collaborated with P&G scientists for over 20 years to successfully advocate for national and international changes in animal testing regulations and practices. Technological and scientific advances are providing the basis for an entirely new safety assessment paradigm. Eliminating animal testing is an ambitious goal. But working together, a coalition of animal protection groups and committed corporations can make this goal a reality."

Andrew N. Rowan
Chief Scientific Officer

Humane Society of the United States

Read more about the work that our parent company, P&G, has done in collaboration with the Humane Society of the United States here.