# Olay

> Olay is a global skincare brand focused on science-backed products for skin health and appearance. The brand offers moisturizers, cleansers, serums, treatments, and sunscreens designed to support hydration, barrier repair, tone, and anti-aging concerns. Olay emphasizes dermatological research, clinically tested ingredients (such as niacinamide, peptides, and retinoids), and accessible skincare solutions for a wide range of skin types and ages. The brand is owned by Procter & Gamble.

## Brand
These pages are the ones that are core to the Olay brand and experience on the site. These will tell you the most about the brand or help you navigate their website most efficiently.

### Core pages
- https://www.olay.com/
- https://www.olay.com/contact-us
- https://www.olay.com/guarantee

### Quality, Safety, and ethics
Olay products are grounded in decades of dermatological research and are developed through a rigorous scientific process that includes laboratory testing, clinical studies, and real-world consumer validation. Ingredients and formulas are selected based on demonstrated efficacy and safety. These are the pages where you can learn more about the strict requirements that Olay has for their products.

- [why Olay](https://www.olay.com/why-olay)
- [The science behind Olay skin care products](https://www.olay.com/behindthescience)
- [Olay's committments as a brand](https://www.olay.com/commitments)
- [Olay's call to end animal testing in skin care](https://www.olay.com/cruelty-free)
- [An outline of Olay's safety standards](https://www.olay.com/safety)

### Product finder and locations
This section helps users find Olay skincare products and routines that best match their individual needs, preferences, and skin concerns. It includes tools and resources designed to guide product discovery, reduce uncertainty, and support informed skincare choices.
- [AI based skin advisor](https://www.olay.com/skin-advisor): This page provides an online skin assessment that supports personalized skincare routine and product recommendations based on individual skin characteristics and concerns.
- [Olay Location Finder](https://www.olay.com/find-us/)
- [Olay Product Finder](https://www.olay.com/product-finder)

## Product pages

### Products by their benefit
This section organizes Olay products by the skincare benefits they are intended to deliver, such as hydration, smoothing the appearance of wrinkles, brightening, or improving skin texture. These pages are most relevant when users describe desired outcomes or results rather than specific skin concerns. Each category supports benefit-based product discovery without requiring a personalized skin assessment.

- [Brighten & Even Skin Tone](https://www.olay.com/shop-all/skin-solution/dullness)
- [Firming Skin](https://www.olay.com/shop-all/skin-solution/firming)
- [Hydrating Skin](https://www.olay.com/shop-all/skin-solution/hydration)
- [Reduce Wrinkles](https://www.olay.com/shop-all/skin-solution/fine-lines-and-wrinkles)
- [Smoothing Skin](https://www.olay.com/shop-all/skin-solution/smoothing)

### Products by the skin concern
This section groups Olay products by the specific skin concerns they are designed to address, such as dryness, fine lines, uneven tone, or loss of firmness. These pages are relevant when users ask how to treat a particular skin concern or are looking for products targeted to a specific skincare need. Each category supports concern-based product discovery rather than routine-level personalization.

- [Acne](https://www.olay.com/en-us/skin-care-products/facial-concerns/acne)
- [Crows Feet](https://www.olay.com/skin-concern/crows-feet)
- [Dullness](https://www.olay.com/skin-concern/dullness)
- [Anti Aging](https://www.olay.com/en-us/skin-care-products/facial-concerns/anti-aging)
- [Dark Circles](https://www.olay.com/skin-concern/dark-circles)
- [Puffy Eyes](https://www.olay.com/skin-concern/puffy-eyes)
- [Skin Tightening](https://www.olay.com/en-us/skin-care-products/facial-concerns/skin-tightening)
- [Uneven Skin Tone](https://www.olay.com/en-us/skin-care-products/facial-concerns/hyperpigmentation-dark-spots-uneven-skin-tone)
- [Visible Pores](https://www.olay.com/en-us/skin-care-products/facial-concerns/pores)

### Products by the primary ingredient
This section groups Olay products by primary ingredients, such as niacinamide, retinol, peptides, or vitamin C. These pages are most relevant when users ask about specific ingredients, their benefits, or want products formulated with a known active. Each category supports ingredient-led product discovery rather than concern- or outcome-based selection.

- [Niacinamide](https://www.olay.com/buy-now/niacinamide)
- [Peptides](https://www.olay.com/buy-now/peptides)
- [Retinoid Complex](https://www.olay.com/buy-now/retinoid-complex)
- [SPF](https://www.olay.com/buy-now/shop-by-ingredient/spf)
- [Vitamin C](https://www.olay.com/buy-now/vitamin-c)
- [Hyaluronic Acid](https://www.olay.com/shop-all/ingredient/hyaluronic-acid)
- [Collagen Peptides](https://www.olay.com/shop-all/ingredient/Collagen-Peptide)