Portraits of eight women of different races. Smiling and posing

Joy Buolamwini in a red dress smiles and makes a punching motion.

IT’S TIME WE

DECODE

THE BIAS

80% of search results for beautiful skin, face, woman don’t include women of color.

#DecodeTheBias

JOY BUOLAMWINI

Poet of Code and Founder of Algorithmic Justice League

A black woman holds an Olay Red Jar up to her face. She is smiling.

A black woman with a large afro sits behind a computer screen. Computer code is seen on the screen.

Help us

#DecodeTheBias

Help us #DecodeTheBias

OLAY wants to double the number of women in STEM to help decode bias in search engines.

Use #DecodetheBias on Instagram or Twitter to help us send more than 1,000 girls to code camp and inspire the next generation of women to Face Anything!

For each hashtag Olay will send one girl to code camp, up to 1,200.

No purchase necessary. Ends 10/31/21.

How you can #DecodeTheBias

#DecodetheBias highlights one major issue—how data, computer code, and AI reinforce exclusionary beauty standards and exclude women of color. These algorithmic systems rule our world and we have to ensure these systems are not continuing to perpetuate harmful forms of bias and discrimination.

CLICK HERE

CLICK HERE FOR OUR
#DECODETHEBIAS TOOLKIT

Joy Buolamwini staring straight on passionately. She is wearing red reading glasses with gold earrings.

Joy Buolamwini sits on a white platform in a red dress. She is being interviewed.

A black woman in a gold necklace sits behind a computer screen. Computer code is seen on the screen.

Search bar and search results for beautiful skin. Seven overly photoshopped beauty portraits of caucasion women.

^“We want the world to remember that who codes matters, how we code matters, and that we can code a better future.^”

Joy Buolamwini and the Algorithmic Justice League

Portrait of Joy Buolamwini, an artificial intelligence researcher. She is wearing red reading glasses with gold earrings in a red dress.

ABOUT JOY BUOLAMWINI

Joy Buolamwini is a poet of code who uses art and research to illuminate the social implications of artificial intelligence. Her MIT thesis methodology uncovered large racial and gender bias in AI services, prompting her to found the Algorithmic Justice League.

Their mission is to create a world with more equitable and accountable technology by raising public awareness about the impacts of AI to galvanize researchers, policymakers, and industry practitioners to mitigate AI bias and harm.

An award-winning researcher and prolific speaker, she has worked to tell stories that make daughters of diasporas dream and sons of privilege pause, advising world leaders, policymakers, and executives on ways to reduce the harms of A.I.

You can learn more about Joy here.
Joy’s film “Coded Bias” is now streaming on Netflix.

ABOUT BLACK GIRLS CODE

Olay has partnered with the non-profit organization dedicated to “changing the face of technology,” Black Girls Code, to provide 1,000+ girls of color an introduction to coding through their 2022 summer camps program.

Click here to learn more about Black Girls Code.

Olay audited their Olay Skin Advisor tool, engaging AJL audit partner ORCAA to assess the Olay Skin Advisor's AI, Identifying potential issues of bias and recommending steps for remediation. Olay hopes to set an example for others to look at the algorithms behind their application and help #DecodeTheBias.

Click here to learn more.