Discover Your Magic: Olay Body and Secret Unveil the Limited-Edition Wicked: For Good Collection
The wait is nearly over! As Universal Pictures’ Wicked: For Good prepares to arrive in theaters on November 21, 2025 , Olay Body and Secret are bringing the enchantment of Oz straight to your vanity. This magical collaboration celebrates the epic conclusion of a global cinematic sensation by transforming mundane daily rituals into extraordinary experiences.
Spellbinding Scents Inspired by Elphaba and Glinda
Whether you are channeling your inner "Pink Girl Perfection" or owning your mysterious power, this collection features two signature scents designed to help you be your truest, most confident self.
- Couldn't Be Lovelier: Inspired by the enchanting Glinda, this scent features a delightful, fruit-forward blend of raspberry and effervescent bubbles.
- Wickedly Wonderful: Channeling the untamed magic of Elphaba, this scent weaves notes of rich cashmere woods and zesty lime for a bold and powerful aura.
Superior Science Meets Cinematic Magic
This isn't just about enchanting fragrances; it's about high-performance formulas backed by decades of skincare expertise. The Wicked: For Good collection pairs Olay’s advanced hydration with Secret’s clinical-level protection.
Olay x Wicked: For Good Serum Body Wash
Experience a luxe, rich lather that transforms every shower into a bewitching ritual. This collection is infused with an enchantingly hydrating serum complex including:
- Niacinamide and Pro-glycerin
- Lipids and Hyaluronic acid
- Unique lamellar technology to lock in moisture for visibly supple, dewy skin
Secret x Wicked: For Good Clinical Antiperspirant
Stay fresh under pressure—whether you're under the spotlight or navigating daily life. This clinical-strength formula provides:
- Up to 72 hours of clinical-level protection
- 3x protection from stress, heat, and activity sweat
- Pro-hyaluronic acid to promote a healthier skin barrier
- A clear application for ultimate confidence
The Power of the Partnership
"The Wicked: For Good body washes and antiperspirants don't just defy expectations—they empower you to be your truest, most confident self, whether you're feeling Wickedly Wonderful or you Couldn't be Lovelier."— Kate DiCarlo, Senior Director, Communications, Procter & Gamble
At a Glance: The Wicked: For Good Collection
| Feature | Olay Serum Body Wash | Secret Clinical Antiperspirant |
|---|---|---|
| Primary Benefit | Deep nourishment and hydration | 72-hour clinical-level protection |
| Key Ingredients | Niacinamide, Hyaluronic Acid, Lipids | Pro-hyaluronic acid |
| Special Technology | Lamellar moisture-lock technology | 3x sweat protection (stress, heat, activity) |
Own Your Story Today
Don't wait for the credits to roll. The Wicked: For Good collection is available for a limited time at major retailers nationwide, both in-store and online. Grab your favorites today and get ready for the emotional conclusion of Wicked, in theaters November 21, 2025.
Visit OLAY.com or Secret.com to learn more.