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NEW
Better Skin Begins with a Better Clean.
Olay’s patented Cleansing Melts, with water activated Amino Acid cleanser, improves skin feel, tone and texture, with a rich lather, and preserves the skin barrier.
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Unveil Youthful Contours
with Olay’s Face & Neck Treatment
Sign up now to be the first to discover Olay’s next big innovation! Transform your look with our new treatment designed to lift and sculpt your face, neck, and jawline.

GET NOTIFIED LEARN MORE
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NEW
Unveil Youthful Contours with Olay's Face & Neck Treatment
Transform your look with our new treatment designed to lift and sculpt your face, neck, and jawline.
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Skincare Passed Down Through Generations
Is beautiful skin in your genes? This Mother's Day, we want to see it! Generations of women have trusted OLAY, and we're honoring the incredible bond between mothers and daughters (and all mother figures!).

Join the conversation on social by adding a photo of you and your mom to be part of our special Mother's Day celebration!
Share your story
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NEW
Anti-Aging Breakthrough Treatments
No Pain. No Needles. No Lasers. Powered by the latest skin care actives and technology to repair the toughest signs of aging before you try cosmetic procedures.
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New Anti-Aging Breakthrough Treatments
NEW
Anti-Aging Breakthrough Treatments
No Pain. No Needles. No Lasers. Powered by the latest skin care actives and technology to repair the toughest signs of aging before you try cosmetic procedures.
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New Anti-Aging Breakthrough Treatments
Shield Your Skin this Summer
Sun damage is the #1 cause of visible signs of aging. Nourish and defend your skin with Olay SPF moisturizers. Learn more about protecting your skin with Olay.
SHOP SPF SKIN CARE
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Start of Summer Sale in ON!
Guests save 25% sitewide! Club OLAY members, login to unlock 10% off your exclusive member price AND daily FREE gifts.
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*Offer valid June 1 - 4. Some exclusions apply. Club OLAY members must be logged in to receive 10% off member pricing and free gift with qualifying purchases. No code required; promotions applied automatically at checkout. Cannot be combined with other discounts.

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Dramatic Results Without Drastic Measures
From the #1 Anti-Aging Skincare Brand¹, Regenerist visibly repairs signs of aging without the downtime or expense of procedures. No needles. No lasers.
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¹Data sourced from Nielson xAOC (total all outlets combined), reflecting sales for the 52-week period ending September 13, 2025.

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Proven Science

NEW to OLAY

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    Shop New Arrivals
    Kisses & Skincare Wishes. Show love to your skin this February!
    Choose from 3 Mystery Bags, each filled with over $80 worth of OLAY skincare for just $39.99. Don't wait--limited supply available!*
    Snag a Bag

    *Value based on product suggested retail price. All sales are final, no refunds or returns. Cannot be combined with other discounts. While supplies last.

    Limited Edition Mystery Bag text around a Black travel bag with a white question mark on it to symbolize that has randomized items in it with a total value over $80
    At OLAY, we believe that true beauty begins at the cellular level.
    Backed by 70 years of skin expertise and advanced skin cellular aging science, our advanced skincare line harnesses the power of Cellular Science to transform your skin from within. OLAY products deliver visible results by activating surface cells with intracellular hydration and strengthening cellular bonds over time, allowing you to see and feel the difference.
    Learn More
    • #1 Anti-aging
      Skin Care Brand
    • Dermatologist
      Recommended
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    Black Friday to Cyber Monday Savings!
    Get 25% off select items and 30% off gift sets & kits now through Cyber Monday! Club Olay members save on exclusive pricing. Discount applied at checkout automatically.
    SHOP HOLIDAY DEALS
    Red glass jar of Olay Micro-Sculpting Cream moisturizer on a pedistool next to Olay Vitamin Peptide 24 alongside Olay Ultimate Eye Cream with snowflakes falling behind.
    Visibly repair signs of aging with OLAY Regenerist
    Olay Regenerist Micro-Sculpting Cream boosts skin cell regeneration for visibly firmer, younger-looking skin. Unlock your skin’s true potential today.
    SHOP RED JAR
    Brilliant red glass jar of Olay Micro-Sculpting Cream moisturizer with its lid removed and cream exposed alongside a People magazine Hall of Fame Winner award badge.
    Like a Mother Logo
    Self-Care Simplified #LikeAMother
    Motherhood is a beautiful journey, and finding those precious small moments for you is essential. That's why we're celebrating our incredible #LikeAMother community, who inspire us daily to embrace self-care amidst the beautiful chaos.

    Our Super Serum collection is designed for the on-the-go mom, offering 5-in-1 formulas that do a lot in the little time you have for yourself.
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    MEET THE COMMUNITY
    A mother laying on a sofa touching noses and holding her baby on her chest
    Wake Up to Visibly Younger- Looking Skin – Olay Retinol 24
    Proven to smoothen the look of uneven skin and impove fine lines and wrinkles while you sleep—without irritation. Reveal brighter, firmer, well-rested skin every morning.
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    Deep purple glass jar of Olay Retinol24 Night Face Moisturizer with its lid removed and held up by a woman’s hand to lift it into a spotlight
    NEW
    LOGO Super Cream
    Shop Now
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    Improves Skin Feel, Tone & Texture over 7 days.
    8 concentrated ingredients in each power packed pad – gently cleans, tones and refreshes skin. Backed by science. Just add water.
    SHOP MELTS
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    African American woman with foaming lather on her cheeks as she uses Olay Cleansing Melts to cleanse her face
    Gift the Super Mom in Your Life the Olay Super Bundle - Now 15% Off
    Celebrate Mom with our Club Olay Exclusive Super Bundle that caters to her unique beauty and style – thoughtfully tailored for her to shine on any occasion!
    SHOP SUPER BUNDLE

    *Offer valid May 8 – 11.Exclusive for Club Olay Members. While supplies last.

    Olay Super Serum skincare set including facial serum, body wash, and face cream for luminous skin, displayed on a silver tray.
    The Breakthrough Cleanser is Back

    A NEW WAY TO
    WASH YOUR FACE

    CLEANS, TONES, REFRESHES FOR A 3X BETTER CLEAN

    BUY NOW
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    HAPPENING NOW

    30% off sitewide!

    Save on moisturizers, serums & more!

    *exclusions apply

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    Olay Micro Sculpting Cream texture swipe on the top left and the open jar without a lid on the bottom right
    48-HOUR
    FLASH SALE
    Get 25% off sitewide to refresh your shelf today!
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    *exclusions apply
    Proven Science
    5-in-1 Skincare
    5-in-1 Skincare
    OLAY is here to simplify your daily routine with the Super Series collection— designed to deliver multitasking benefits in each product.
    Shop Collection
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    Unlock Exclusive Offers – Sign Up
    for OLAY Text Alerts Today
    Sign up for text alerts and be first in line for the hottest sales, fresh drops and can’t-miss discounts – before they hit the shelves (or sell out).
    TEXT ME DEALS

    *By signing up for texts, you agree to receive recurring automated marketing messages from OLAY at the number provided. Msg & data rates may apply. Reply STOP to cancel, HELP for help. P&G Privacy Policy and Terms and Conditions.

    Woman wearing light pink pajamas sitting beside her bedroom vanity mirror looking at her cellphone and smiling.
    Proven Science Trusted Results Proven Science Trusted Results Mobile
    If the Combined Score is 30 at the Halftime, We'll Give Away 1,000 FREE Super Creams with CODE: KAY30
    25% Off Sitewide, Limited Time*
    Turn Up the Heat, Not the Price
    Revitalize your skincare routine with our exclusive summer sale for Club Olay members only. Sign in to shop this limited offer and enjoy radiant skin all season.
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    *Offer valid June 19 – 22. Exclusive for Club Olay Members. No code required; discount will be auto-applied at checkout.  You must be logged in as a Club Olay member. Excludes Regenerist MSC (red jar) priced at $24.99, Melts, SUPER Products (Serum, Night, Eyes and Cream), trial sizes, super sizes, gift sets, and clearance items. Cannot be combined with other discounts.

    Smiling woman with dewy, natural skin holding a bottle of Olay Complete Lightweight Lotion with SPF 30 against her cheek, set against a yellow-to-white gradient background resembling a sunny day.
    Celebrate with Club Olay – 25% Off Red, White & Blue Skincare*
    Celebrate with 25% off select products in our red, white, and blue collections! Club Olay members, sign in now to claim this limited-time offer and shine all summer.
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    *Offer valid July 4-6. Exclusive for Club Olay Members on select products in the red, white and blue collections. No code required; discount will auto apply. Must be logged in as a Club Olay Member. Join club Olay for free. Cannot be combined with other discounts.

    Olay Regenerist Ultra Rich Hydrating Moisturizer (red jar), Olay Serums Hyaluronic + Peptide 24 (blue pump), and Olay Regenerist Collagen Peptide 24 Eye Cream (white jar) arranged on a brown table with festive decorations and soft light in the background.
    Protect Your Skin this Summer
    Sun damage is the #1 cause of visible signs of aging. Nourish and defend your skin with Olay SPF moisturizers. Learn more about protecting your skin with Olay.
    SHOP SPF SKIN CARE
    Woman on a beach with her hands clasped on her cheeks and a swipe of sunscreen under her eyes.
    Celebrate Love with Club Olay –Enjoy 25% Off
    Whether you’re shopping for someone special or just stocking up: Sign in or Sign Up (for FREE) on Feb 14 – 15 to reveal exclusive pricing.
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    *Offer valid Feb 14 – 15. No code needed. Excludes Melts, Super Serum, Super Night, Super Eyes, Super Cream, Regenerist Micro Sculpting Cream scented and fragrance-free, Mystery Bags & clearance items. Promos cannot be combined. Exclusively for Club Olay members.

    An orange, purple and red heart each with an Olay serum or moisturizer inside them on a background with many mini pink hearts to communicate a Valentine’s day theme of love.
    Result-driven SCIENCE, EMPOWERING YOU EVERYDAY TO LOVE THE SKIN YOU’RE IN.
    Shine Bright on Vitamin C Day –
    Buy One, Get One 50% Off*
    Celebrate National Vitamin C Day with a radiant boost. Buy one Vitamin C product & get one Vitamin C product 50% off. No code needed. Exclusions apply.
    SHOP VITAMIN C

    *Offer valid April 4. No code needed. Excludes Olay Cleansing Melts + Vitamin C (12 and 32 count), Gift Sets, Trial Size & Clearance. Promos cannot be combined.

    A vibrant cross-section of a juicy orange with a single green leaf, accompanied by another citrus wedge behind a jar of Olay Regenerist Vitamin C 24 + Peptide Hydrating Moisturizer in an iconic orange jar with a silver lid showcasing a refreshing vitamin C day promotion.
    Reignite Your Spring Glow with Club Olay – Enjoy 20% Off
    Keep your skin hydrated and glowing under the warm spring sun while enjoying exclusive savings. Sign in or Sign Up (for FREE) to unlock exclusive savings.
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    Offer valid Mar 14 – 17. Exclusively for Club Olay members. No code needed. Excludes Melts, Super Serum, Super Night, Super Eyes, Super Cream, Regenerist Micro Sculpting Cream scented and fragrance-free, Mystery Bags & clearance items. Promos cannot be combined.

    Three Olay Complete collection products on a gray tabletop in front of a blooming orchid with white petals to create a spring-season atmosphere.
    4TH OF JULY SALE
    25% OFF SITEWIDE – NO CODE NEEDED.
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    It’s a Savings Celebration!
    Our Birthday Sale is officially on! Score 20% off sitewide when you sign into Club Olay. Exclusions Apply.
    Shop Now
    OLAY Regenerist Collagen Peptide24 Moisturizer and Ultimate Eye Creams with their lids opened in front of a disco ball and birthday cake
    Browse
    Key Ingredients
    Niacinamide
    Niacinamide
    Good For:
    Cell Regeneration, Hydration, Wrinkle Reduction, Skin Texture, Even Skin Tone
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    Collagen Peptide
    Collagen Peptide
    Good For:
    Cell Regeneration, Hydration, Wrinkle Reduction, Skin Texture, Even Skin Tone
    LEARN MORE SHOP
    Hyaluronic Acid
    Hyaluronic Acid
    Good For:
    Moisture Regulation, Hydration
    LEARN MORE SHOP
    Vitamin C
    Vitamin C
    Good For:
    Cell Regeneration, Hydration, Wrinkle Reduction, Skin Texture, Even Skin Tone
    LEARN MORE SHOP
    SHOP ALL PRODUCTS
    Olay Skin Advisor: Powered by AI
    Unsure what your skin needs? Let Olay Skin Advisor guide you to a personalized skincare regimen for your skin type.
    Get Started Now
    DISCOVER READY-MADE ROUTINES
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    Confidence Starts with the Right Routine

    The new Olay Skin Advisor analyzes your skin using advanced technology to deliver personalized routines designed to support your skin goals.

    AI skin analysis technology mapping areas on a young woman’s face to assess skin condition and recommend personalized skincare solutions.
    Mystery Bags – SOLD OUT
    Stay tuned for restock...
    Our Mystery Bags flew off the shelves thanks to amazing deals like $20 ($45 value), $25 ($95 value), and $30 ($100 value). But don't worry, more delightful surprises are coming soon...
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    Loyalty Has Its Rewards
    Join Club Olay and Unlock Exclusive Perks
    • FREE Shipping
    • Earn Points for Every Purchase
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    • Earn Points for Every Purchase
    • Early Access to New Products
    • Redeem Points for $$$ Discounts
    • Exclusive Club Olay Savings
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    Loyalty Has Its Rewards
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    Science, in Your Hands
    Radiant skin starts with trusting the right products and simple daily rituals. Backed by 72 years of scientific expertise, Olay has been proven to deliver effective skincare solutions you can rely on.
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    Dramatic Results, Without Dramatic Measures
    Visibly lift and tighten skin with our best-selling, sculpting moisturizer.
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    Find products made for you
    Personalize your skincare routine with our Skin Advisor! Just upload a selfie and answer a few questions. We’ll create a routine you and your skin will love.
    Get Started
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    The Power of 5 Serum Benefits in 1
    See improved skin texture, more even-looking skin tone, firm feeling skin, visibly smooth fine lines, and long lasting hydrations.
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    the Power of 5 Serum Benefits in 1
    Fight skincare misinformation with Olay Scientists
    Learn from our Olay Scientists the basics of cosmetic science.
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