Olay Articles

Our apparent age depends on a number of factors. Genetic inheritance is important, as is the way our skin has been treated throughout our lifetime. Young, radiant skin has a healthy look that, as we get older, begins to fade as the skin loses its ability to retain moisture. The skin becomes drier, loses elasticity and begins to show the effects of constant exposure to the environment.

Some of the skin changes that accompany aging are natural and inevitable. Together, these changes make up the process called “intrinsic aging.” Damage caused by external factors, such as exposure to UV radiation, are known collectively as “extrinsic aging.”

As our skin ages, the natural substances, which help the skin retain moisture, are reduced, causing it to become drier. In addition, the rate at which our skin sheds old cells slows down, the network of collagen and elastin that support the skin degrade, and the production of the natural pigment melanin can become uneven.

These changes result in a range of visible signs of aging. Research by Olay has shown that there are seven main signs of facial aging that concern us most. These are lines and wrinkles, uneven texture, uneven tone, a dull appearance, age spots and blotches, visible pores and an overall increase in dryness.

Total Effects with VitaNiacin, Olay's state-of-the-art anti-aging technology, is proven to reduce the appearance of all seven of these signs of aging.

1. Diminishes the appearance of fine lines and wrinkles
2. Evens skin tone for younger-looking, more balanced color
3. Evens skin tone for younger-looking, more balanced color
4. Improves surface dullness, giving skin a radiant healthy glow
5. Minimizes the appearance of pores
6. Reduces the appearance of blotches and age spots
7. Soothes dry skin, hydrating with Olay moisture

Based on recent research into the beneficial effects of vitamins on the skin, Total Effects products contain VitaNiacin, Olay's unique combination of vitamin B3, pro-vitamin B5 and vitamin E.