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The Moisture Rising


It's time to demand more from your body wash. Did you know that virtually all of the moisturizers in Dove Deep Moisture Body Wash go right down the drain? Switch to Olay Ultra Moisture Body Wash t get more moisturizers on your skin—where they belong. The result? More moisturized skin.

Join the Moisture Rising Movement to rally for smoother skin.


Shower Confessionals


You'll be shocked by what's happening behind the curtain.


Meet the Director

And roll camera! This is weird. Er, can you tilt down? Okay I'm a director. I should be behind the camera. Not in front of it. And not naked! But I've uncovered a truth. So I'm going shower to shower to tell the world about it. WOW IT'S COLD. Did you know virtually all moisturizers in Dove Deep Moisture Body Wash just wash down the drain? THAT'S SHOCKING…WHEREAS OLAY ULTRA MOISTURE BODY WASH IS AMAAAAZING. See how the rich lather releases a lotion. More moisturizers on your skin less down the drain. So why go deep when you can go ultra? And cut! Olay Ultra Moisture Body Wash. For more moisturized skin. Less (suck). More (ahh). Can someone please get me a towel?

The Drain Knows All

Kevin: Where did it go? Tracy: I thought you had it. Kevin: It's gone. Tracy: It was here just now. Kevin: You lost it. Tracy: I didn't lose it. Anncr: It's down here. Kevin: Who said that? Anncr: The drain. . Look! Virtually all of the moisturizers in your Dove Deep Moisture Body Wash go right down the drain. I should know, I'm a drain.Tracy: Shocking! Anncr: Now open the curtain. Kevin: What's this? Anncr: Olay Ultra Moisture Body Wash. It's rich lather releases a lotion. More moisturizers for your skin. Less down the drain. Tracy: Oh that feels nice. Kevin: Oh yeah, do that again. Tracy: Do what again? I didn't touch you. Kevin: It's getting really weird in here. OlayUltra Moisture Body Wash. For more moisturized skin. Less (suck). More (ahh)..

Drains and Pipes

My husband's a plumber. So he's seen all kinds of things go down the drain. He said "Babe you'll never believe what I found today." Was it a glass eye or an iguana? "Way more disturbing." Virtually all of the moisturizers in Dove Deep Moisture Body Wash go straight down the drain. I said what! That's what I had been using!!! Well not any more…I've already switched to Olay Ultra Moisture Body Wash. More mosturizers on my skin. Less down the drain. My husband may know his drains and his pipes but I know my body wash. Olay Ultra Moisture Body Wash.For more moisturized skin. Less (suck). More (ahh)..

One Shower at a Time

My name is Jennifer. I've been clean now for 10 months and 2 days.It feels so good to say that.I'm glad I've stopped using Dove Deep Moisture Body Wash. Well, it wasn't that difficult to be honest, because it hardly stayed on me. Virtually all its moisturizers just washed down the drain. Then I found Olay Ultra Moisture Body Wash. It's rich lather releases a lotion. More moisturizers on my skin, less down the drain. Now, I'm taking it one shower at a time. Olay Ultra Moisture Body Wash. For more moisturized skin. Less (suck). More (ahh)..

Witness Protection

Shop Woman: My name is Lulu. Okay, that's not my real name. I'm a stock girl…in charge of the body wash aisles. So I know things. Technically I shouldn't have a loyalty to a brand. But I do have a loyalty to truth. Virtually all of the moisturizers in Dove Deep Moisture Body Wash go down the drain. Shocking! Every time I see someone with Dove, I get a chill. I just want to run up and switch it to Olay Ultra Moisture Body Wash. I use it. I know. Look at this lather. Look how it turns into lotion. More moisturizers for your skin. Less down the drain. That's the truth. Male voice of her husband/boyfriend: Suzie! You done? Olay Ultra Moisture Body Wash For more moisturized skin. Less (suck). More (ahh)..

Breaking UP Isn't Hard to Do

This is tough. I've given so much to this relationship. But it's just been unsatisfying. Dove Deep Moisture Body Wash.You weren't always there for me. Now please, that's enough. I want to feel wanted. And touched. And moisturized. Olay Ultra Moisturize Body Wash's rich lather turns into lotion. More moisturizers on my skin. Less down the drain. No, no, don't get drippy with me! I'm an Olay girl now. Olay Ultra Moisture Body Wash. For more moisturized skin. Less (suck). More (ahh)..

Confirmation

He was hardly with me. Virtually all Dove Deep Moisture Body Wash's moisturizers went down the drain. It didn't feel right, but you Olay Ultra Moisture Body Wash. Your rich lather releases a lotion. More moisturizers that stay on my skin. Less down the drain. Ooooolay…you're sooo all over and with me. Yeah, I love you too. Who's that? Dove who? Olay Ultra Moisture Body Wash. For more moisturized skin. Less (suck). More (ahh)..

Don't Get Mad, Get Moisturized

I was doing so well with anger management. Really keepin' a lid on it. I got a parking ticket, I smiled. I didn't get that job, I smiled. Then I learned that virtually all the moisturizers in my Dove Deep Moisture Body Wash go right down the drain!!! I pulled out my hair, yelled at my cat and destroyed my shower! Aaargh! So my counselor told me to use Olay Ultra Moisture Body Wash. It's rich lather releases a lotion. More moisturizers on my skin and less down the drain. Now if I get stressed it's all "lather to lotion lather to lotion lather to lotion". Olay Ultra Moisture Body Wash. For more moisturized skin. Less (suck). More (ahh)..


Body Cleansing


The best of our skincare comes to bodycare.

View All Products


Drain Talk


Hear how these women really feel about their body wash.


The Sound of Shock

A woman's straightforward voice says: This is the sound of people learning for the first time that virtually all the moisturizers in their Dove Deep Moisture Body Wash goes straight down the drain. Sounds of a woman's Ooh's and Aah's as she is applying Olay. A woman's (loving) voice says: This is the sweet sound of someone using Olay Ultra Moisture Body Wash…whose rich lather releases lotion. More moisturizers on your skin, less down the drain. Olay Ultra Moisture Body Wash. For more moisturized skin. Less (suck sfx) More (aah sfx)

Shower Talk

Jane: Hi, is that Megan in 7c? Megan: Hey, you sound familiar. Jane: I'm Jane. In 22b? Megan: Oh right, you told me about Dove Deep Moisture body wash. Jane: Yeah, I heard it from Tracy in 18a. Megan: She told me virtually all of the moisturizers in Dove wash right down the drain! Jane: I heard that too, shocking! Megan: So I switched to Olay Ultra moisture body wash. Jane: Me too. Tracy told me how its rich lather releases this moisturizing lotion. Megan: More moisturizers on your skin. Less down the drain Creepy John: Hello? Is Jane there? (We hear water going down the drain and silence otherwise.) Megan (tentatively): Who's that? Jane (whispering): Shhh. It's that creepy guy in 11b….Just let it go to voicemail. Megan (whispering.): Olay Ultra Moisture Body Wash. For more moisturized skin. Less (suck sfx) More (aah sfx)

Ahh Yeah

Aaah, what sweet sounds…People enjoying pure moisture-rising…Thanks to Olay Ultra Moisture Body Wash. Not like that Dove Deep Moisture Body Wash… Virtually all of its moisturizers wash straight down the drain. But Oh-lay…It's rich lather turns to this mhmm… Lotion. More moisturizers on your skin. Less down the drain… Give it a try…Hear how you sound when you're lovingly moisturized. Olay Ultra Moisture Body Wash.For more moisturized skin. Less (suck sfx) more (ahh sfx)


Product Demos


See the difference when Olay Ultra Moisture Body Wash goes head to head with Dove Deep Moisture Body Wash.

Think All Moisturizing Body Washes Are The Same?

Not All Lather is the Same

Get More Moisturizers On Your Skin and Less Down the Drain

Not All Moisturizing Bodywashes are Equal


Meet the Moisturologists


They're the pros working tirelessly behind the scenes to make Olay Ultra Moisture Body Wash spectacular.


Andrea Wallace - Senior Product Researcher

Mission: Improving Olay Ultra Moisture Body Wash by comparing it to competitors.

Q: What texture difference does Dove Deep Moisture Body Wash have compared to Olay Ultra Moisture Body Wash?

A: The body washes themselves are similar—thick, smooth, and creamy. However, over time, Olay Ultra Moisture Body Wash leaves skin smoother and more moisturized than Dove Deep Moisture Body Wash.


Sawanna Lucus - Principal Researcher

Mission: Improving the science inside the body wash.

Q: How does Olay Ultra Moisture Body Wash moisturize better than Dove Deep Moisture Body Wash?

A: Olay Ultra Moisture Body Wash has a proprietary formula. Lather is water activated and cleansers and moisturizers separate so cleansers wash away and more moisturizers stay on the skin. With Olay Ultra Moisture, more moisturizers stay on your skin than Dove Deep Moisture Body Wash for more moisturized skin.

Q: What makes the Olay Ultra Moisture Body Wash lather different than the Dove Deep Moisture Body Wash lather?

A: Olay's lather is creamy and is 2X more abundant than Dove Deep Moisture Body Wash. Olay's lather also helps deliver more moisturizers to the skin for more moisturized skin.

Deb Fix - Senior Engineer of Product Research


Mission: To continue developing technologically advanced body washes

Q: What amazing results did you find with Olay Ultra Moisture Body Wash personally?

A: I'm the oldest gal in the Moisturologist group and find that your body changes as you age. My skin tends to be drier. Also, I need to confess that I don't like to take extra time to apply body lotion, especially in the winter when it's cold. I want to get out of my warm towel and right into my clothes! With Olay, my skin gets the moisturization I want!


Danielle Buchanan - Senior Scientist


Mission: Finding ways to visually showcase how Olay Ultra Moisture Body Washworks.

Q: How does moisturized skin look and feel?

A: Moisturized skin feels supple and smooth. You want to touch it and don't mind when others touch you. The best equivalent is baby skin. Though we'll never really get back to that condition, it is good moisturized skin we can aspire to.


Mark Ripley - Research & Development Section Head


Mission: With a Ph.D in Biochemistry and years of clinical research, Mark oversees innovation and body cleansing at Olay. He supports the magic behind Olay Ultra Moisture Body Wash with real results, on real women's skin.

Q: What are the latest advances in body washes and the benefits they offer?

A: Historically, the challenge with body wash was to design it to cleanse gently and effectively while actively moisturizing the skin and not leaving the skin overly coated. Through its proprietary formula and high grade moisturizing ingredients, Olay has developed a way to produce abundant, creamy, 'lotion-like' lather which actually carries more moisturizers down onto the skin in the shower. The moisturizers are designed to rapidly penetrate into the surface layers of the skin where they help maintain the skin's precious natural moisturizing factors, for moisturized skin.


Loofahs on the Loose


Crossing the Aisle: Make Your Loofah Go Ahh with Olay Bodywash

Making the Jump: No One Knows Moisture Like Loofahs