Good Housekeeping Research Institute Awards Olay Regenerist Micro-sculpting Cream
Olay beats the competition, including more expensive brands
In its September 2007 issue, Good Housekeeping magazine profiled the results of its test of several creams, including some with $100-plus price tags. Among those tested was Olay Regenerist Micro-sculpting Cream, which "beat its pricey competition, keeping skin more hydrated, and for a longer time, than the fancy creams."
In the tests, experts from the Good Housekeeping Research Institute applied creams to volunteers’ skin and took measurements over seven hours with a Corneometer®, a tool that dermatologists use to measure the hydration level of the skin’s surface. Volunteers who used Olay Regenerist Micro-sculpting Cream not only had higher hydration levels compared to the skin of other volunteers, their skin stayed hydrated at higher levels for a longer period of time as well.
The Secret: Hydration plus Regeneration at the Cellular Level
Dermatologists and skincare professionals all agree: using a moisturizer twice a day is fundamental to fuller, healthy looking skin. By definition, a moisturizer should keep skin from drying out, and the Good Housekeeping Research Institute confirms that Olay Regenerist Micro-sculpting Cream not only hydrates skin, it also works without irritation to regenerate the skin’s appearance and maintain a healthy moisture barrier.
Over 50 years of Olay research led to the creation of our signature amino-peptide complex infused with intracellular fortifier and a touch of precious marine proteins. Olay Regenerist Micro-sculpting Cream contains the highest concentration of this complex to regenerate volume and shape across your skin's surface cells, progressively lifting and micro-sculpting to help:
- Firm sagging-prone areas, even the jaw line
- Smooth skin's surface
- Restore elasticity
A Visible Difference
Perhaps the best benefit of Olay Regenerist is that you can actually see the results. In a recent study among 190 women ages 35-60, women who used Olay Regenerist for eight weeks noticed anti-aging advantages over a typical moisturizer. The women noticed their fine lines, crow's feet and facial wrinkles becoming less noticeable and found skin softer, smoother and better moisturized. And more than 80% reported that their skin felt better and, as a result, reported that they felt better about themselves.
To create newer, younger-looking skin, you want a product that will encourage the revealing of newer surface cells. It makes sense then that the makers of Olay Regenerist would take a cue from a naturally occurring process of skin regeneration, and now independent research from the Good Housekeeping Research Institute shows Olay Regenerist Micro-sculpting Cream is not only more effective than the other products they tested, it is also a lot less expensive!
