The Science of Aging

The cause of brown spots.
Melanin determines the skin’s natural pigmentation. In young skin, pigment cells are “turned off” most of the time. They’re turned on by UV sunlight, which causes them to produce color (i.e., a tan). As we age, pigment cells can become damaged by UV exposure, forcing them to get stuck in the “on” position. When this happens, the skin produces too much melanin in those damaged areas, thus creating brown spots.

The brown spot breakthrough.
Olay Definity’s Essential Glucosamine Complex acts as an inhibitor, blocking the enzyme that produces melanin, the natural substance that gives skin its color – and its discolorations. After eight weeks of daily use, Olay Definity reduces the appearance of age spots by up to 78 percent (vs base moisturizer), allowing your natural luminosity to shine through. Next, learn about collagen and luminosity.

The collagen mirror effect.
Collagen gives your skin structure and elasticity. It also changes its ability to reflect light. Once the light passes through the top layers of skin containing the melanin and hemoglobin, it strikes the deeper layer where the collagen is concentrated. In young skin, collagen is in good condition. Like a mirror, this healthy collagen reflects light back to the surface, producing a natural glow. As we age, collagen becomes damaged and weak, creating an uneven surface. Light passes through the compromised sub-mirror rather than bouncing off, resulting in dull, less luminous skin.

Olay Definity helps recapture the luminosity time took away.
Infused with an Essential Glucosamine Complex, Definity hydrates intensely to allow for the natural rebuilding of skin’s collagen. Penetrating up to 10 layers into the surface, Definity goes to the source to help repair the appearance of past damage to the collagen mirror. Over eight weeks, skin becomes luminous and more flawless, like it’s lit from within. Next, learn about hemoglobin and skin tone.

Get the cold red facts.
Hemoglobin and blood cells flow through blood vessels in the skin. Even though they are barely visible, these cells contribute to the skin’s natural color. In young skin, exercise or hot weather may cause blood vessels to dilate, giving the skin a flushed look. But once the body cools down, they return to normal. Over the years, our skin gets quite the workout. Blood vessel walls can become damaged and permanently dilated, causing the broken veins and red blotches that create uneven skin tone.

Olay Definity helps even skin tone.
Definity’s Essential Glucosamine Complex penetrates up to 10 layers into the surface to help repair past damage and even skin tone. Over eight weeks, skin becomes luminous and more flawless, like it’s lit from within. Next, learn about hydration and wrinkles.