Charla Krupp’s
Skin Care Homework

Author of Beauty and Style Guide, How
Not to Look Old
, Shares Her At-Home Skin
Care Prescription


With 37 million women in their 40s, 50s and 60s, many are discovering things about their faces and bodies that they’ve never noticed before and are asking themselves “What can I do about it?” In an ongoing effort to provide women with the best, simplest skincare solutions, Olay has partnered with beauty and style expert Charla Krupp to promote her latest book: How Not to Look Old. The book will hit shelves in January 2008, but you can get a sneak peek at Charla’s recommended five-step skin care program right here:

STEP 1 – CLEANSE: Keeping your skin clean – free of dirt, bacteria and makeup – will go a long way toward a fresh complexion. Choose a gentle cleanser that won’t strip your skin – your face shouldn’t feel tight after you wash it! 

STEP 2 – EXFOLIATE: As we get older, our skin cells don’t turn over as rapidly as they once did, resulting in a rough, uneven or blotchy texture. To speed up cell turnover and help reveal fresher-looking skin, you need to give those cells a nudge. For a heated mask-like treat, I like Olay Regenerist Thermal Skin Polisher. This unique product is a scrub with glycolic acid that warms up on your face and is gentle enough to use daily.

STEP 3 – RESTORE: A dizzying number of antioxidants seem to take turns on the hot list, each promising to reverse the damage already done and to perform other skin-saving miracles. Every morning, slap on a serum, a rich cocktail delivering potent doses of skin-fixing vitamins. You’ll want an antioxidant-rich product. Studies have shown that antioxidants can help boost skin’s defenses against damaging free radicals. At night, I recommend using a product with vitamin A to improve skin tone and texture and even help build collagen.

STEP 4 – MOISTURIZE: When skin is dry, even fine lines start to look like wrinkles etched deep into skin. By adding moisture to your skin, you can temporarily plump it up, making it look dewier and more youthful. There are many celebrity moisturizers that cost a mint, but you can also get good results from less pricey products. Whenever someone complains to me about the high price of skin care, I tell them to buy Olay Definity Deep Penetrating Foaming Moisturizer. I love its mousse-like texture. If you don’t want to slap on yet another product, make sure your daily moisturizer multitasks as a sunscreen. At the drugstore, I recommend Olay Complete Defense SPF 30 Daily UV Moisturizer.

STEP 5 – PROTECT: If your moisturizer doesn’t include a sunscreen, add one more product to your routine. Sunscreen – at least SPF 15 every day – is essential not only for preventing skin cancer but also for defending against the UV damage that leads to signs of aging. If you decide to have a peel, microdermabrasion, or laser resurfacing to get rid of brown spots, stay out of the sun or slather on even more sunscreen. Without protection, those dark patches you paid good money to eradicate are going to come right back.

Olay is proud to work with Charla Krupp who has done over 100 style segments on the Today Show; appeared on more than 30 national television shows, including Good Morning America, Oprah, The View and Dateline; and has been a regular on the E! Channel and the Home Shopping Network. She was beauty director of Glamour, an editor of In Style , beauty editor for People Style Watch, executive editor of Shop Etc. magazine and currently writes a monthly column for More magazine.







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